Kid YouTubers run one of the most profitable corners of the entire platform. The top kid YouTubers pull hundreds of millions of subscribers, license toys to Walmart and Target, and earn more in a year than most Hollywood stars.
They also surpass OG YouTubers who have been active on the platform for decades. The richest kid YouTubers operate billion-dollar brands, and their channels have rewatch rates that make YouTube’s algorithm work harder than for almost any other category.
The picks in this article cover both the most popular kid YouTubers by subscriber count and the kid-friendly YouTubers parents actually trust in the gaming, Minecraft, and Roblox lanes.
10 Best Kid Friendly YouTubers
The list below is ordered by main-channel subscriber count. Most of these creators also run multi-language sister channels that push their total reach far past the headline number, so do not be surprised if the figures here look smaller than what fan sites report.
1. Kids Diana Show (@KidsDianaShow)
138 million subscribers on the main English channel, and that is just the start. Diana Kidisyuk has been on YouTube since she was three years old. Surprisingly, her show now operates in more than 30 languages, pushing her total network reach past 300 million. She is one of the most-subscribed YouTubers on the entire platform, regardless of age.
The format is simple on paper: bright sets, role-play stories, songs, and toy adventures aimed at preschool viewers. The execution is anything but. Each video is produced like a children’s TV episode, and the channel reportedly earns $15-25 million a year before licensing.
2. Like Nastya (@LikeNastyaofficial)
Anastasia Radzinskaya’s channel started as a family project to document her recovery from cerebral palsy as a toddler. Today, Like Nastya sits at 132 million subscribers on the main channel, with a global network that crosses 300 million. She is arguably the biggest individual girl kid YouTuber on the platform.
Most popular kid YouTubers focus on entertainment alone. Nastya’s videos work in moral lessons about:
- hygiene,
- sharing,
- and healthy eating,
which is a big part of why parents leave the channel on autoplay without anxiety. Forbes has ranked her among the top-earning YouTubers worldwide for multiple years running.
3. Vlad and Niki (@VladandNiki)
Brothers Vladislav and Nikita Vashketov launched their channel in April 2018 and rocketed past 150 million subscribers within a few years. The Russian-American duo, based out of Florida, are by some measures the most-subscribed siblings on YouTube full stop.
The brothers anchor a global preschool brand that translates into 18 languages across 21 channels. Their estimated annual earnings clear $20 million, and their net worth is widely reported above £100 million thanks to a long-running deal with toy giant Zuru.
4. Ryan’s World (@RyansWorld)
The richest kid YouTuber of all time, full stop. Ryan Kaji was four when he started reviewing toys in 2015, and his net worth is now estimated at over $100 million. He held the title of highest-paid YouTuber on Earth multiple times during his early run.
Ryan’s World is the textbook example of how famous kid YouTubers convert views into a real business. The brand is now a licensing empire stocked at Walmart, Target, Amazon, and Asda, plus a Nickelodeon animated series. The main channel sits around 40 million subscribers, with another 35-plus million across spinoffs.
5. Aphmau (@Aphmau)
Jess Bravura is one of the cleanest picks on any list of kid friendly Minecraft YouTubers. Her channel, Aphmau, has 24.8 million subscribers and almost 30 billion video views. His content is built almost entirely on family-friendly Minecraft roleplay with proper storylines and recurring characters.
The format reads more like an animated show than a Let’s Play. Which is why she pulled away from the rest of the Minecraft pack starting around 2020. She also uploads Roblox content for younger viewers.
6. PrestonPlayz (@Preston)
Preston Arsement leveled up from competitive shooters to family-safe content years ago, and the move paid off. His main channel hits 23 million subscribers, and the network across his side channels runs much higher. Parents looking for kid friendly Minecraft YouTubers often land here because Preston actively replaces curse words with “fudge” and “shrimp” on camera.
The catalog covers Minecraft, Roblox, Among Us, and Fortnite, alongside high-energy prank and challenge videos with his wife Brianna.
7. LankyBox (@LankyBox)
Loud, chaotic, animation-heavy, and absolutely huge with the 6-to-9 age range. LankyBox, run by Justin Kroma and Adam McArthur, has stacked roughly 30 million subscribers across the main channel and a wider network past 100 million. The content sits firmly in the Roblox lane: Poppy Playtime, obby gameplay, and the channel’s signature animated mascots Foxy and Boxy.
It is not subtle and not for everyone, but it is one of the most-watched Roblox properties on the platform.
8. Ninja Kidz TV (@NinjaKidzTV)
Four siblings raised in a martial arts studio, doing flips, challenges, and ninja-themed adventures. Bryton, Ashton, Paxton, and Payton run the Ninja Kidz channel with their parents at around 27 million subscribers, and the production values are noticeably higher than most family channels.
Among the most popular kid YouTubers in the action-comedy lane, Ninja Kidz is the rare channel parents and kids both seem to enjoy without negotiation.
9. SIS vs BRO (@SISvsBRO)
Siblings Karina and Ronald Sarayev run SIS vs BRO out of Florida, with roughly 16 million subscribers. The channel is a steady diet of head-to-head challenges, food competitions, and toy reviews, posted at a pace that puts most kid YouTubers to shame.
Karina also runs solo channels, which is part of why the family franchise outranks plenty of bigger single-creator accounts in total reach.
10. EvanTubeHD (@EvanTubeHD)
An OG of the kid YouTube era who is still posting. Evan Breeze started uploading toy reviews and pancake-art videos as a child, and now sits at over 7 million subscribers as a teenager. He also runs sister channels with his sister Jillian.
EvanTubeHD does not match the modern subscriber counts of the modern preschool giants, but he is one of the few kid YouTubers who has aged up on camera without losing his audience.
How Much Money Do Kid YouTubers Make?
This is the question parents ask most often after they see the subscriber numbers, and the answer is bigger than almost anyone guesses. The top tier of kid YouTubers clears $20 to $30 million a year before licensing, and the headline names on this list operate businesses that compete with traditional toy companies on shelf space.
The math is unusual because kid channels run on YouTube’s Made for Kids ruleset, which caps personalized advertising. CPMs are lower than a typical entertainment channel, but the gigantic, rewatch-heavy view counts more than compensate. The real money lives off-platform.
How Do Kid YouTubers Make Money?
Kid YouTubers make money through four main streams, and the mix changes depending on the kind of channel. Here is how each one works in 2026.
AdSense. Made for Kids content runs on lower CPMs because personalized advertising is restricted, but enormous view counts make up the gap. Aphmau’s catalog, for example, has racked up nearly 30 billion views, almost all of it from algorithm-friendly Minecraft roleplay that gets rewatched constantly. Even at conservative kid-channel CPMs, ad revenue at that scale runs into the millions per year.
Merchandise and licensing. This is where the real money lives. LankyBox’s animated Foxy and Boxy mascots became plush toys at Walmart, an entire merchandise line at major retailers, and a mobile app, which is more lucrative than the ad views that built the channel in the first place. Ninja Kidz licenses kids’ martial-arts apparel, training programs, and toys. Preston runs Cosmic Network and Outpost server brands alongside Preston Pets. Industry estimates put merchandise and licensing at 40 to 60 percent of total income for the top kid YouTubers.
Brand deals. Spin Master, Mattel, Anki, Lego, Hot Wheels, and every other major toy maker pay sponsorship fees that scale with view counts. Sponsored posts on the largest kid channels reportedly clear $250,000 each. Even mid-tier kid YouTubers like SIS vs BRO and EvanTubeHD pull in significant brand-deal revenue thanks to the targeted family audience.
TV, streaming, and IP deals. The biggest kid YouTubers are no longer “just YouTubers.” Ryan Kaji has a Nickelodeon animated series. The Holdernesses won The Amazing Race. Diana Kidisyuk’s family business is reportedly worth more than what plenty of legacy children’s TV brands pull. Compared to the typical earnings of adult-focused creators like those on our best male YouTubers list, kid channels punch well above their CPMs because the brand-licensing ceiling is so much higher.
Who Are the Richest Kid YouTubers?
A handful of names dominate every credible list of the richest kid YouTubers. The gap between the top tier and everyone below is enormous, and most of the wealth comes from off-YouTube licensing rather than the channels themselves.
Ryan Kaji (Ryan’s World). The clear number one. Net worth is widely estimated above $100 million, with Forbes reporting annual earnings of $22 to $29.5 million across recent years. Ryan’s parents licensed the brand through the production company Pocket Watch, with toys, toothbrushes, video games, and apparel sold at Walmart, Target, Amazon, and Asda. He held the title of highest-paid YouTuber on Earth in 2018, 2019, and 2020.
Vlad and Niki. The Vashketov brothers’ combined net worth is widely reported to be above £100 million in 2026. Their primary wealth engine is a deep, long-running deal with Zuru, one of the world’s biggest toy companies. They also run apps, a feature film in development, and a localized global TV operation across 21 channels.
Like Nastya. Anastasia Radzinskaya’s specific net worth is less publicly disclosed than Ryan’s, but Forbes has placed her in the top 10 highest-paid YouTubers globally multiple times. Her income is split across her 30-plus language channels, plus toy and apparel lines and a mobile app.
Diana Kidisyuk (Kids Diana Show). Less publicly tracked than the names above, but the main channel alone reportedly generates $15 to $25 million a year before any licensing. Add the multi-language network and global brand deals, and her family is firmly in the eight-figure annual income range.
Below the top four, the next earnings tier is occupied by gaming-led creators like Aphmau, LankyBox, and PrestonPlayz, plus family channels including Ninja Kidz TV. None of these hit Ryan’s licensing scale, but they each run multi-million-dollar brands of their own.
Who Are the Top Girl Kid YouTubers?
Three names dominate the girl kid YouTuber category, and between them, they account for hundreds of millions of subscribers on main channels alone. Each came from a different background, started at a different age, and built her brand differently, but they all sit in the top tier of kid creators globally.
Diana Kidisyuk
Born in Kyiv, Ukraine in 2014, Diana started uploading with her older brother, Roma, at age three. The family relocated to Miami, where her parents, Vlad and Olena now run the production team that powers Kids Diana Show.
Her global network spans more than 30 languages, which is one of the most aggressive localization plays any creator has run on YouTube, and her main channel alone holds 138 million subscribers.
Off camera, the family invests heavily in production and original music, which is part of why each video feels closer to a children’s TV episode than a vlog.
Anastasia Radzinskaya, known as Like Nastya
Born in January 2016 in Krasnodar, Russia. Her parents started filming her at 18 months as part of her therapy for cerebral palsy, and the original videos were meant to be shared with relatives, not the public.
The family moved to Florida in 2018, and by the time Nastya was four, her channel had already cracked YouTube’s top 20. Her grid blends moral stories with playtime, songs, and gentle parenting moments with her father Yuri. She is the youngest creator to ever crack the Forbes top-ten earnings list.
Karina Sarayev of SIS vs BRO
Born June 2007, Karina is the older sister in the Sarayev family channel and the longest-established girl creator in the family-challenge format.
The Florida-based family runs SIS vs BRO together, but Karina has also built two strong solo channels of her own, Karina OMG and GamerGirl, the latter focused on Roblox gameplay.
That diversification across challenge, lifestyle, and gaming content gives her one of the broadest reaches of any individual girl kid creator on the platform.
Beyond these three, a deeper second tier is led by names like the McClure Twins, the Norris Nuts daughters from Australia, and Brookie and Jessi of the Royalty Family.
Together, they show that the girl kid YouTuber lane is the strongest growth category in family content right now.
Kid YouTubers by Category
Different parents and kids are looking for different things. Here is how the top 10 above break down by the categories people actually search for, with a few honorable mentions beyond the list.
Famous kid YouTubers. Outside the obvious global names, Ninja Kidz TV and SIS vs BRO are the two most widely recognized US family channels on this list. EvanTubeHD is the OG who has aged on camera and kept his audience. Names like the Norris Nuts in Australia, the McClure Twins, and Anaya Kandhal from India are quickly moving into the same tier.
Kid friendly Minecraft YouTubers. Aphmau and PrestonPlayz are the two cleanest picks. Aphmau leans into storytelling roleplay, Preston into challenge gameplay. Outside the top 10, Unspeakable (Nathan Johnson Graham) and longtime OG Stampylonghead are also strong family-friendly Minecraft picks worth a follow.
Kid friendly Roblox YouTubers. LankyBox and PrestonPlayz cover most of the Roblox lane on this list. LankyBox skews loud and chaotic, Preston is more measured. Beyond them, ThinkNoodles and KreekCraft are two of the largest dedicated Roblox creators worth knowing if your kid is deep into the platform.
Kid friendly YouTubers for younger viewers. The preschool tier is led by Ryan’s World, Kids Diana Show, Like Nastya, and Vlad and Niki, all designed from the ground up for children under seven.
Below them, Ninja Kidz TV and SIS vs BRO work better for the 6-to-10 range that is starting to ask for more action.
For a broader picture of who is shaping YouTube beyond the kid niche, our list of the hottest YouTubers covers the current top creators across categories.
Conclusion
The top kid YouTubers in 2026 are no longer just kids with cameras. They are global brands with toy lines, animated series, and earnings that rival traditional celebrities. The ten names above cover every angle worth knowing, from the giant preschool channels to the kid-friendly Minecraft and Roblox creators parents actually trust.
Subscriber counts will keep moving, but the shape of this list will look roughly the same for a while. Pick the channels that match what your kid actually wants to watch, not just the biggest number.
Frequently Asked Questions
The most popular kid YouTubers in 2026 are Kids Diana Show, Like Nastya, Vlad and Niki, and Ryan’s World, each with main-channel subscriber counts above 38 million.
Beyond the global top four, Ninja Kidz TV, LankyBox, SIS vs BRO, Aphmau, and PrestonPlayz are the most popular kid YouTubers in their respective lanes.
Aphmau and PrestonPlayz are the two best kid-friendly Minecraft YouTubers active today. Aphmau focuses on family-friendly Minecraft roleplay with storylines, while Preston keeps his Minecraft and Fortnite gameplay free of bad language. Unspeakable and Stampylonghead are also widely trusted by parents.
Most channels on this list are built to be safe for kids, but parents should still spot-check. The preschool channels (Kids Diana Show, Like Nastya, Vlad and Niki, Ryan’s World) are designed for under-sevens and run a Made for Kids ruleset. Gaming-led channels like LankyBox and PrestonPlayz are family-friendly but occasionally feature horror games with jump scares, so they suit slightly older kids better.
Most of the top kid YouTubers are between roughly 9 and 14 years old in 2026. Ryan Kaji is 14, Diana Kidisyuk is around 12, and Nastya is around 10. Vlad and Niki are 12 and 10. Older creators like Karina Sarayev (around 18) and Evan Breeze are still active under their original kid-creator brands.
