The tech world runs on the people who explain it, the creators who turn specs and launch events into advice you can actually use. These are the top tech influencers to follow in 2026: 30 gadget reviewers, PC builders and tech creators, grouped by what they cover and ranked within each group. Many also rank among the biggest tech YouTubers and the most-followed creators on TikTok, so a few familiar faces here are no surprise.
Scan all 30 in the table below, then jump into the group, phones, PCs or everyday tech, that matches what you want to follow.
| # | Creator | IG followers | Known for | |
|---|---|---|---|---|
| 1 | Marques Brownlee | @mkbhd | 5.2M | Flagship reviews |
| 2 | Unbox Therapy | @unboxtherapy | 2.8M | Unboxings |
| 3 | Mrwhosetheboss | @mrwhosetheboss | 1.9M | Retrospectives |
| 4 | SuperSaf | @supersaf | 627K | Camera shootouts |
| 5 | The Tech Chap | @thetechchap | 390K | Hands-on reviews |
| 6 | Jon Rettinger | @jonrettinger | 297K | Consumer tech |
| 7 | Jonathan Morrison | @tldtoday | 269K | Apple & creator tech |
| 8 | EMKWAN | @emkwan | 201K | Premium tech |
| 9 | ZoneofTech | @zoneoftech | 109K | Mobile news |
| 10 | DetroitBORG | @detroitborg | 101K | Apple & gadgets |
| 11 | Linus Tech Tips | @linustech | 1.8M | PC builds |
| 12 | JerryRigEverything | @zacksjerryrig | 841K | Durability tests |
| 13 | Austin Evans | @austinnotduncan | 481K | Gaming & value |
| 14 | JayzTwoCents | @jayztwocents | 423K | Custom PCs |
| 15 | UrAvgConsumer | @uravgconsumer | 288K | Buyer’s guides |
| 16 | Dave2D | @dave2d | 251K | Laptops & silicon |
| 17 | Hardware Canucks | @hardwarecanucks | 123K | PC components |
| 18 | der8auer | @der8auer | 71K | Overclocking |
| 19 | Paul’s Hardware | @paulhardware | 68K | GPU & build news |
| 20 | Snazzy Labs | @snazzyq | 21K | Apple deep dives |
| 21 | Mark Rober | @markrober | 3M | Science & engineering |
| 22 | iJustine | @ijustine | 1.6M | Apple & lifestyle |
| 23 | Tiff in Tech | @tiffintech | 812K | AI & careers |
| 24 | Hayls World | @haylsworld | 380K | Viral gadgets |
| 25 | Jenna Ezarik | @jennaezarik | 301K | Smart home & health tech |
| 26 | Shelby Church | @shelbychurch | 210K | Creator economy |
| 27 | Canoopsy | @canoopsy | 182K | Tech & design |
| 28 | Sara Dietschy | @saradietschy | 171K | Tech & creativity |
| 29 | Brandon Butch | @brandonbutch | 57K | iOS tips |
| 30 | Mayuko | @hellomayuko | 50K | Software engineering |
The 30 Best Tech Influencers of 2026
These are the top tech influencers worth following in 2026: the famous tech influencers with millions of fans, plus sharp niche creators you may not know yet. The list is split into three groups, phone and gadget reviewers, PC and hardware creators, and everyday-tech educators, with creators ordered by Instagram following inside each.
Phone & Gadget Reviewers
The household names of consumer tech, the reviewers whose verdicts decide which phones and gadgets sell.
Marques Brownlee
@mkbhdMarques Brownlee, MKBHD, is the most-watched tech reviewer on the planet, with roughly 20 million YouTube subscribers and studio-grade phone, EV and camera coverage. His verdicts genuinely move markets, and his annual blind smartphone-camera test is an industry event. Follow for the definitive word on every flagship.
Unbox Therapy
@unboxtherapyLewis Hilsenteger built Unbox Therapy into one of YouTube’s biggest tech channels by pioneering the dramatic unboxing and durability test, where products get naked. Expect hands-on first looks at the weird, the premium and the viral. A go-to for gadget reactions and bend tests.
Mrwhosetheboss
@mrwhosethebossArun Maini runs one of the world’s largest tech channels, around 23 million subscribers, from the UK, famous for slick smartphone tier-lists and worst-to-best rankings. His explainers make complex tech genuinely fun. Start here for buying-decision context and deep phone history.
SuperSaf
@supersafSafwan Ahmed Mia, SuperSaf, is a UK reviewer trusted for side-by-side smartphone camera shootouts and balanced flagship coverage. He blends tech, travel and a little humour across YouTube, Instagram and TikTok. Follow for no-nonsense comparisons before you buy.
The Tech Chap
@thetechchapTom Honeyands, The Tech Chap, delivers crisp, friendly reviews of phones, laptops and smart-home gear from the UK. Clean production and clear verdicts make him an easy daily follow. Good for quick, trustworthy hands-on takes.
Jon Rettinger
@jonrettingerA veteran who founded TechnoBuffalo, Jon Rettinger now makes independent reviews and tech news, bringing years of credibility to every verdict. His Instagram leans into polished product photography and news breakdowns. Follow for seasoned, no-hype opinions.
Jonathan Morrison
@tldtodayJonathan Morrison, TLD Today, covers Apple gear, creator setups and the tech behind great video, in a calm, informative style. He also teaches creators how to level up their work. A solid follow for Mac, camera and workflow tech.
EMKWAN
@emkwanDubai-based EMKWAN bills himself as the Middle East’s top English-language tech creator, blending gadget reviews with cars and a premium lifestyle. His Instagram is a glossy mix of unboxings and travel. Follow for aspirational tech with a luxury edge.
ZoneofTech
@zoneoftechDaniel Rotar’s ZoneofTech delivers fast smartphone news, leaks and hands-on impressions, plus the WallpaperZ app. He is a reliable early voice on the newest Android and iPhone releases. Follow for quick mobile updates and rumour analysis.
DetroitBORG
@detroitborgMichael Kukielka, DetroitBORG, is a long-running Apple and consumer-tech reviewer with a clean, cinematic style. His measured first looks at iPhones and gadgets have a loyal following. Good for polished, Apple-leaning coverage.
PC, Gaming & Hardware
Builders, benchmarkers and overclockers, the creators you watch before spending on a rig or a GPU.
Linus Tech Tips
@linustechLinus Sebastian leads Linus Tech Tips, the enthusiast PC-hardware empire backed by an in-house testing lab and the Labs data project. Extreme builds, component reviews and deep benchmarks make it the reference channel for PC performance. Follow for builds, benchmarks and plenty of tech-media energy.
JerryRigEverything
@zacksjerryrigZack Nelson reviews technology from the inside, famous for scratch, burn and bend durability tests plus meticulous teardowns and repairs. His standardized tests have become industry shorthand for build quality. Follow to see what a device is really made of.
Austin Evans
@austinnotduncanAustin Evans makes slightly entertaining tech videos spanning PCs, consoles and budget-versus-premium experiments. His accessible style pulls a younger buying audience into hardware. Follow for gaming rigs, handhelds and value showdowns.
JayzTwoCents
@jayztwocentsJay of JayzTwoCents is a go-to for custom PC builds, water-cooling and straight-talking component reviews, with a side of cars and gaming. Follow for build guides and honest takes on the latest GPUs.
UrAvgConsumer
@uravgconsumerJudner Aura makes easy-to-understand videos on the latest tech, with buyer-first guides, accessories and smart-home coverage, and 3.4 million YouTube subscribers. Clear and approachable, he is built for the everyday shopper. Follow for practical what-to-buy advice.
Dave2D
@dave2dDave Lee, Dave2D, is trusted for minimalist, deeply-researched laptop and silicon reviews, a frequent first stop before any big purchase. His calm, no-fluff verdicts carry real weight. Follow for laptop buying decisions and chip analysis.
Hardware Canucks
@hardwarecanucksHardware Canucks is a Canadian crew covering PC components, cases and cooling with high production values and real enthusiast depth. Expect thorough build and thermal testing. Follow for component reviews and build inspiration.
der8auer
@der8auerRoman Hartung, der8auer, is a German engineer and overclocking legend who also runs the Thermal Grizzly brand. His deep dives into CPUs, delidding and cooling are enthusiast gold. Follow for the most technical hardware content on this list.
Paul’s Hardware
@paulhardwarePaul covers PC-building tutorials, GPU news and component reviews in an approachable, build-focused style. A reliable follow for parts picks and the latest hardware headlines. Good for anyone assembling their next rig.
Snazzy Labs
@snazzyqQuinn Nelson’s Snazzy Labs blends Apple coverage, hardware experiments and sharp tech-industry takes, with more than 100 million views. He is known for going deeper than a standard review. Follow for Mac-leaning hardware and opinionated analysis.
Everyday Tech & Creator-Educators
The creators who make tech useful and human: engineering spectacle, AI, careers and smart-home life.
Mark Rober
@markroberFormer NASA and Apple engineer Mark Rober makes blockbuster science-and-engineering builds, glitter bombs and squirrel obstacle courses, for more than 60 million YouTube subscribers, and founded CrunchLabs. Not a reviewer, but the biggest tech-wonder creator alive. Follow for engineering spectacle that makes tech exciting.
iJustine
@ijustineJustine Ezarik, iJustine, is one of the longest-running tech creators, blending Apple-leaning reviews with travel and lifestyle. A fixture at every Apple event, she makes consumer tech fun and approachable. Follow for upbeat gadget coverage and behind-the-scenes access.
Tiff in Tech
@tiffintechTiffany Janzen, Tiff in Tech, covers AI, robotics and the companies shaping the future, plus tech-career advice, with a Stanford AI background. She makes cutting-edge tech accessible. Follow for AI explainers and getting-into-tech guidance.
Hayls World
@haylsworldHayleigh Chamberlain bills herself as the UK’s number-one female tech YouTuber, around 2.6 million subscribers, with viral gadget tests and reviews. Her short-form, high-energy style pulls huge views. Follow for fun, fast-paced gadget content.
Jenna Ezarik
@jennaezarikJenna Ezarik covers smart-home, health and everyday consumer tech in a friendly, practical voice. Her Instagram leans into gadgets, setups and travel. Follow for approachable smart-home and wellness-tech picks.
Shelby Church
@shelbychurchShelby Church mixes camera gear, consumer tech and the business of being a creator, YouTube and Amazon economics, from LA. Her analytical videos appeal to aspiring creators. Follow for gear reviews and creator-economy insight.
Canoopsy
@canoopsyIsaac Mosna, Canoopsy, makes beautifully shot videos about tech, cars and good design out of Toronto, with over 100 million views. His aesthetic eye sets his gadget coverage apart. Follow for design-forward tech and clean visuals.
Sara Dietschy
@saradietschySara Dietschy covers tech and creativity, spanning studio setups, documentaries and interviews with other creators. Her style bridges the gear and the people who use it. Follow for creator-focused tech and storytelling.
Brandon Butch
@brandonbutchBrandon Butch makes tech videos focused on iPhone, iOS tips and Apple news, with a million YouTube subscribers. He is a handy follow for getting more out of your Apple devices. Good for iOS features, settings and update coverage.
Mayuko
@hellomayukoMayuko Inoue is a former software engineer turned creator who covers the craft and human side of engineering careers. Her calm, honest videos resonate with developers and aspiring ones. Follow for engineering-career perspective and tech-life balance.
How to Find and Vet a Tech Influencer
The top tech influencers above are a strong starting point, but picking the right creator, to follow or to hire, still takes a minute of due diligence. A quick checklist:
- Confirm the real handle. A blue check helps, but look for consistent naming across YouTube, Instagram and X, since several creators above hide behind non-obvious handles.
- Check engagement, not just size. Divide likes plus comments by followers; a steady 1 to 3 percent on a large tech account is healthy, and micro creators often do better.
- Watch for red flags. Sudden follower spikes, generic comments and long posting gaps all suggest a weak or inflated audience.
- Match the niche. A phone reviewer and a PC-hardware builder reach very different buyers, so fit beats fame.
- Use the tools. Social Blade, HypeAuditor and Modash expose growth history and audience quality in seconds.
Those same signals matter if you are building your own audience; they are exactly what to track as you grow your Instagram following.
Explore Tech Influencers by Niche
This guide is the starting point. Tech is huge, and some of the most valuable voices live in specialist corners that deserve their own deep dives, which we are publishing as companion guides.
Tech is only one corner of a much bigger creator world. If you want to look beyond gadgets, we also profile the top Instagram models and fashion influencers.
Rising Tech Creators to Watch
Follower count is not everything. These smaller, fast-growing creators punch above their weight and are worth an early follow:
- Michael Josh (@michaeljosh): the face behind GadgetMatch, covering the tech world with a global, travel-heavy perspective.
- Hardware Unboxed (@hardwareunboxed): rigorous, data-led PC and GPU benchmarking for serious builders.
- Brandon Butch and Mayuko: proof that a smaller, focused audience, iOS tips and software-engineering careers respectively, can be more useful than raw reach.
Conclusion
Marques Brownlee moves markets with a single review; Mayuko helps you build an engineering career. Between those poles sit the top tech influencers genuinely worth following in 2026. The reviewers tell you what to buy, the hardware creators show you how to build, and the educators make the whole industry make sense. Follow a few from each group and your feed becomes a running, trustworthy briefing on where tech is headed.
Frequently Asked Questions
Who is the biggest tech influencer right now?
By reach, Marques Brownlee (MKBHD) is the most influential dedicated tech reviewer, with around 20 million YouTube subscribers and 5.2 million on Instagram. Mark Rober is larger overall at 60 million-plus subscribers, though he focuses on engineering spectacle rather than reviews. Both sit at the top of any list of the biggest tech influencers.
Who are the top tech influencers on Instagram?
The top tech influencers on Instagram include MKBHD, Mark Rober, Unbox Therapy, Mrwhosetheboss and iJustine, each with more than a million followers. Most of them are YouTube-first creators who also post reviews, unboxings and behind-the-scenes content to Instagram, which is why they double as the leading Instagram tech influencers.
How do I find tech influencers for my product?
Start by searching your niche on YouTube, Instagram and TikTok, then cross-check candidates on tools like Social Blade, HypeAuditor or Modash. Look past follower count at engagement rate, posting consistency, audience location and how well their content fits your product. For sponsored posts, confirm they disclose partnerships clearly.
How much do tech influencers charge?
Rates vary widely by platform and reach. A micro creator with 10,000 to 100,000 followers may charge a few hundred to a few thousand dollars per post, while a mega creator with millions can command five or six figures for a dedicated video. Deliverable, exclusivity and usage rights all move the price.
What is a good engagement rate for a tech influencer?
On Instagram, 1% to 3% is a healthy engagement rate for a large tech account, and smaller creators often beat that. Because tech audiences research before buying, comments and saves can matter more than raw likes, so weigh the quality of engagement, not just the percentage.
Are tech influencers the same as tech YouTubers?
There is heavy overlap: most of the biggest tech influencers built their audience on YouTube with long reviews, then expanded to Instagram and TikTok. The difference is format. On YouTube you get depth, while Instagram offers quick first looks, which is why many creators appear on both best-tech-YouTuber and top-tech-influencer lists.
