Top 30 Australian Influencers on Instagram in 2026

@tammyhembrow

Tammy Hembrow is the most-followed of all Australian female influencers. She turned bedroom workout clips into a real empire. That now includes the Tammy Fit app, the Saski Collection activewear label, and her Selfish Supplements brand.

She is a Gold Coast mum of three who mixes fitness, fashion, and family. Her sculpted, beach-ready look also makes her one of the most iconic blonde Instagram models in the fitness world.

@kayla_itsines

Kayla Itsines is the Adelaide trainer who went global. Her Bikini Body Guides and the Sweat app became one of the most successful fitness businesses a creator has ever launched. Forbes once named her the world’s top fitness influencer.

She is a postpartum-fitness advocate with unmatched reach in women’s wellness. She is also the benchmark for Australian fitness influencers, and one of the hottest female fitness influencers anywhere.

@mirandakerr

Miranda Kerr was the first Australian Victoria’s Secret Angel. She is now founder of the organic skincare brand Kora Organics. Her feed pairs wellness routines and clean beauty with glimpses of family life.

Polished and business-minded, she is still one of the most famous Australian influencers worldwide. She is also a leading voice among Australian beauty influencers.

@stephaniesanzo

Known as Steph Fit Mum, Stephanie Sanzo is Australia’s most respected strength-training creator. She went from a young mum struggling with fitness to a powerlifting specialist. Her LIFTit app now helps women move from basic lifts to serious barbell work.

She breaks the old stereotypes about women and heavy weights. She also teaches real technique, not just aesthetics, which sets her apart among Australian female fitness influencers.

@emilyskyefit

Emily Skye is one of Australia’s most influential voices in postpartum fitness. She built the Emily Skye FIT program after using training to work through depression and anxiety. She is refreshingly candid about her real post-baby body.

She is a Gold Coast trainer and a trusted figure for busy mums. That honesty makes her one of the most relatable Australian fitness influencers female followers turn to.

@chloe_t

Chloe Ting became a household name almost overnight. Her free, equipment-free home workouts went viral during the pandemic. She is now the most-subscribed fitness creator on YouTube, with more than 26 million subscribers.

Melbourne-raised and a Gymshark athlete, she runs her own fitness app and free challenge programs. She helped millions start training at home, which cements her spot among the top Australian fitness influencers.

@piamuehlenbeck

Pia Muehlenbeck is a former lawyer turned model and entrepreneur. She built a luxury lifestyle feed of travel, fashion, and wellness. She also founded the activewear-and-swim label SLINKII.

She shares much of it alongside her filmmaker husband. Effortlessly aspirational, she is one of the most bankable Australian Instagram influencers female audiences follow.

@recipe_tin

Nagi Maehashi is the most influential of all Australian food influencers. Her RecipeTin Eats site reaches millions of home cooks a week with reliable, tested recipes. Her debut cookbook set Australian sales records and won Book of the Year.

She also founded the RecipeTin Meals food bank. Her no-nonsense, everyday-ingredient approach has made her one of the most trusted names in Aussie home cooking.

@stephclairesmith

Steph Claire Smith is a model turned entrepreneur. She co-founded Kic, one of the wellness industry’s most engaged communities. It covers workouts, recipes, and mental health.

She built one of the most loyal audiences in Australian fitness. Now a mum, she is candid about body image and motherhood, which endears her to Australian female Instagram influencers’ fans.

@sarahs_day

Sarah Stevenson, better known as Sarah’s Day, champions a real, balanced approach to health. She mixes home workouts, wholesome recipes, natural living, and motherhood. A mum of two, she built her audience by documenting her own journey honestly.

She runs her own fitness guides and product lines. That makes her one of the most engaged health-and-wellness Australian female influencers around.

@chloemorello

Chloe Morello is a pioneer of Australian beauty content. She grew a global makeup-and-skincare following during YouTube’s golden age. She has worked with brands like Pixi and launched her own beauty label, Sireni.

Reliable, detailed, and genuinely expert, she is one of the most established Australian beauty influencers still setting the pace.

@margaret__zhang

Margaret Zhang is one of the most creatively accomplished names on this list. She started as a Sydney fashion blogger and photographer at 16. She went on to serve as editor-in-chief of Vogue China until 2024.

She is a genuine multi-hyphenate: stylist, director, writer, and consultant. Her feed is a masterclass in high-concept fashion imagery, and she is globally respected.

@shanigrimmond

Shani Grimmond is a top-tier beauty and lifestyle creator. She built a million-strong audience on makeup tutorials, fashion, and vlogs. She then founded her own swimwear label, Sylk Swim.

Her content is authentic, stylish, and aimed at a broad female audience. The beach side of her brand sits naturally beside the world’s bikini models on Instagram.

@laurencurtisxo

Lauren Curtis is one of Australia’s original beauty influencers. She is famous for approachable makeup tutorials, product reviews, and natural looks. Her relatability has earned her a loyal, long-term community.

Consistent and genuine, she is proof that trust beats trend-chasing among Australian beauty influencers.

@chontelduncan

Chontel Duncan is a Brisbane trainer and mum of five. She proves fitness and a big family can coexist. She built her name on intense HIIT workouts that fit busy schedules.

She runs a gym and her Neuform training platform. Her mix of expertise and real mum moments makes her one of the most relatable Australian female fitness influencers.

@ashybines

Ashy Bines has been a staple of the Aussie fitness scene for over a decade. She rose to fame with her Bikini Body Challenge. She now leans into holistic health, parenting, and her podcast.

She is known for body positivity and a break from diet culture. Her app packs in everything from HIIT to Pilates, keeping her a trusted wellness voice.

@micahgianneli

Micah Gianneli is a chic, edgy fashion creator. She has collaborated with heavyweight brands, including Louis Vuitton, Prada, and Forever 21. Her bold aesthetic and distinctive look made her one of Australia’s most recognisable style influencers.

Fashion-forward and internationally minded, she is a go-to for brands wanting a striking Australian voice.

@becjudd

Rebecca “Bec” Judd is a TV presenter, speech pathologist, and mum of four. She is one of Australia’s best-known media personalities. Her Rebecca Judd Loves blog grew into a fashion-and-lifestyle brand.

She is a co-founder of the activewear label Jaggad and a sought-after ambassador. Down-to-earth about family life, she anchors Australia’s community of mom influencers on Instagram.

@elle_ferguson

Elle Ferguson co-founded the influential blog They All Hate Us. She is a fashion entrepreneur with a glossy, jet-setting feed. She has launched her own tanning brand and remains a fashion-week fixture.

Warm and camera-ready, she is one of the most bankable fashion-focused Australian influencers on Instagram.

@elliewatson

Ellie Watson is a qualified dietitian and nutritionist. She built the popular Elsa’s Wholesome Life platform around colourful, plant-based recipes. Her cookbooks are Australian bestsellers.

Based on the Gold Coast, she also runs The Wholesome Store. She is the first name most people cite among Australian vegan influencers.

@sammmyrobinson

Sammy Robinson is a beauty and lifestyle creator with a bubbly, relatable style. She blends makeup with fashion, food, and trend-driven videos. She founded the loungewear label One Mile.

Versatile and consistently engaging, she is one of the most likeable Australian female influencers in the younger beauty space.

@laurenepbath

Lauren Bath is often called Australia’s first professional Instagrammer. She left a career as a chef to shoot travel full-time. Her landscape and destination imagery helped define the whole Aussie travel-content genre.

A genuine pioneer, she proves a distinctive photographic eye can build a lasting career among Australian social media influencers.

@donna.hay

Donna Hay is a true Australian food institution. She is a bestselling cookbook author and stylist. Her clean, simple, beautifully shot recipes have shaped how the country cooks and entertains for decades.

She was a food influencer long before the term existed. She remains among the most respected Australian food influencers on Instagram.

@rachael_finch

Rachael Finch is a former Miss Universe Australia turned wellness entrepreneur. She blends fitness, nutrition, and family through her Body By Finch program. She co-founded the supplement brand Kissed Earth with her husband.

Polished and grounded, she is one of the most trusted Australian fitness influencers female audiences follow for realistic routines.

View this post by @rozalia_russian on Instagram

Rozalia Russian is a Melbourne fashion influencer and designer. She has real commercial pull, with clothing collaborations to her name. She pairs polished outfit content with family life and her podcast.

Glamorous and on-trend, she is a favourite for premium fashion and beauty collaborations.

@mishbridges

Michelle Bridges is famous as a trainer on The Biggest Loser Australia. She has spent over 20 years in the health-and-wellness space. She built fitness programs like 12WBT and promotes balanced nutrition.

Experienced and no-nonsense, she remains a respected veteran among Australian fitness influencers.

@sophiecachia_

Sophie Cachia is a Melbourne mum who built her following as The Young Mummy. She turned an honest, no-filter parenting blog into multiple businesses. She is also a bestselling author.

Frank and outspoken, she is one of the most influential Australian mom influencers to come out of the blogging era.

@_lisa_danielle

Lisa Danielle is a travel photographer and lifestyle creator. Her feed is full of dreamy destination imagery and everyday moments. Her polished aesthetic makes her a reliable partner for tourism and lifestyle brands.

She sits in the strong travel tier of Australian Instagram influencers that keeps the country punching above its weight.

@yan_x_chan

Yan Yan Chan is a photographer, model, and style influencer. She brings a fresh, creative perspective to Australian fashion content. She moves easily between being in front of and behind the camera.

Cool and considered, she is one of the more distinctive younger voices among Australian female Instagram influencers.

@brooketestoni

Brooke Testoni is a fashion-and-interiors creator. She built her reputation on authentic, sophisticated style after starting out as a fit model. Her feed blends refined outfits with beautiful home content.

Her modest following belies real taste-making influence. That is exactly why she belongs among the lesser-known Australian influencers worth following in 2026.