Top 20 Instagram Influencers Non Celebrity with the Most Followers in 2026

@hudabeauty

Huda Kattan is the closest thing the beauty world has to a self-made empress. An Iraqi-American raised between Dubai and the United States, she trained as a celebrity makeup artist before starting a blog and a false-lash line.

The lashes exploded after Kim Kardashian wore them, and Huda Beauty grew into a brand valued in the billions. Today her flagship account is a benchmark for beauty Instagram models, and she reportedly earns around 221,000 dollars per sponsored post.

@lelepons

Lele Pons was one of the most-looped stars of the Vine era, and she never lost that momentum. The Venezuelan-American creator turned six-second slapstick into a full career in comedy, music, and acting.

She now releases singles, hosts podcasts, and fronts campaigns for brands like Tarte. She remains one of the most-followed Latina Instagram creators in the world.

@charlidamelio

Charli D’Amelio was a competitive dancer for a decade before a few phone videos changed her life. She blew up on TikTok in late 2019 and became its most-followed creator within months.

That reach carried straight over to Instagram, where she built one of the biggest Gen Z followings anywhere. She now headlines a Hulu family series and launches products on the strength of her name alone.

@danbilzerian

Dan Bilzerian built a following on pure excess. A professional poker player, he turned private jets, parties, and stunts into a personal brand that earned him the nickname King of Instagram.

The content is polarising, and he has courted plenty of controversy along the way. He also parlayed the audience into the cannabis company Ignite, proving the reach was more than just noise.

@chiaraferragni

Chiara Ferragni practically invented the modern fashion influencer. She launched her blog The Blonde Salad in 2009, and it grew so large that Harvard Business School wrote a case study on it.

From there she built her own label, walked with luxury houses, and became Italy’s highest-paid non-celebrity creator. She helped define what fashion Instagram models could achieve as founders, not just faces.

@sommerray

Sommer Ray grew up around bodybuilding and turned that background into one of Instagram’s biggest fitness followings. Her workout clips and glute-focused routines made her a go-to name for a generation of gym-goers.

She has since built her own activewear brand and fitness app on the back of that audience. She sits firmly at the top of the sexiest female fitness influencers.

@amandacerny

Amanda Cerny came up in the same Vine comedy scene that produced several names on this list. She built her audience on sketches and viral challenges, then broadened into wellness, yoga, and social causes.

That mix keeps her feed varied and her engagement high. She has also moved into acting and producing, using the platform as a launchpad rather than an endpoint.

@zachking

Zach King is a filmmaker who made editing itself into entertainment. His “digital sleight of hand” videos use seamless cuts to make the impossible look real.

That craft won him Streamy and Shorty awards and brand work with Disney and Coca-Cola. His family-friendly style travels across every platform, and he has since written children’s books built around his magic.

@bhuvan.bam22

Bhuvan Bam is a founding father of Indian digital comedy. On his channel BB Ki Vines, he plays every character himself, filming relatable sketches about middle-class Indian life.

He was the first solo Indian creator to cross ten million subscribers, and his fame has since carried into music and streaming shows. He remains one of the biggest Indian Instagram influencers.

@jamescharles

James Charles broke a real barrier as the first male ambassador for CoverGirl. He built his name on bold, colourful eye looks and fast, technical tutorials.

His reach spans YouTube, Instagram, and TikTok, and he has hosted his own beauty competition series. Despite a few public controversies, he remains one of the most recognisable figures in makeup content.

@bretmanrock

Bretman Rock turned humour and fearless makeup into a genre of his own. The Filipino-American creator, raised in Hawaii, went viral with an early contouring video and never slowed down.

His personality-driven content earned him magazine covers and his own reality show. He is one of the most recognisable Filipino influencers anywhere on the platform.

@kayla_itsines

Kayla Itsines is proof that a fitness following can become a real fortune. The Adelaide trainer built her name on client before-and-after photos and her Bikini Body Guides workouts.

Those guides grew into Sweat, one of the highest-grossing fitness apps ever, which later sold for a reported nine figures. She leads the Australian Instagram influencers in her space.

@nikkietutorials

Nikkie de Jager is one of the most respected makeup artists on the internet. Her 2015 video “The Power of Makeup” sparked a global movement and cemented her reputation.

She has collaborated with brands like Maybelline and built a loyal audience through skill and honesty. In 2020 she came out as transgender in a widely praised video that only deepened her connection with fans.

@jenselter

Jen Selter was a fitness influencer before the label even existed. She started posting workout content as a teenager while working at a local gym, and went viral in Instagram’s early years.

That head start made her one of the platform’s original fitness stars. She has since turned the audience into brand partnerships, workout programs, and a lasting wellness presence.

@camilacoelho

Camila Coelho’s story is a genuine rags-to-runway arc. She immigrated from Brazil to Boston as a teenager and worked a Dior beauty counter at Macy’s.

She started filming makeup videos to stay close to family back home, and the audience grew fast. Today she owns the labels Elaluz and Camila Coelho Collection, and ranks among the top Brazilian influencers.

@zoesugg

Zoe Sugg, known as Zoella, helped build the UK influencer scene from the ground up. She started with beauty and lifestyle vlogs and grew a devoted audience through her warm, relatable style.

That reach turned into bestselling novels, beauty products, and a lifestyle brand. Years on, she is still one of Britain’s most influential creators and a template many others followed.

@mollymae

Molly-Mae Hague turned a reality-TV moment into a serious business career. After Love Island, she became creative director of a major fast-fashion brand and launched her own tan label, Filter.

Her documentary-style vlogs and podcast pull huge, loyal audiences in the UK. She is now one of Britain’s most-watched fashion and lifestyle influencers.

@negin_mirsalehi

Negin Mirsalehi built a beauty business out of her own family history. The Dutch-Iranian creator grew her audience through polished fashion and hair content.

She then co-founded Gisou, a haircare line inspired by her family’s generations of beekeeping and honey. It is a rare case of an influencer brand rooted in a genuine personal story, and it now sells worldwide.

@aimeesong

Aimee Song is one of the original fashion bloggers who is still going strong. She launched Song of Style back in 2008, drawing on an interior-design background for her eye.

Over a decade later, she has a New York Times bestselling book and her own fashion collections. She proves that consistency and taste can outlast any single trend cycle.

@masoomminawala

Masoom Minawala carries Indian fashion onto the global stage. She was one of the first Indian creators to attend Milan, Paris, and Cannes as an influencer.

She uses that platform to spotlight Indian designers and craftsmanship to an international audience. Beyond styling, she is an entrepreneur and investor, and she hosts her own show on the business of creating.